WEB DESIGN · RESTYLING
A fresh perspective on a world of materials
A digital redesign, a renewed identity and tools that guide customers from discovering materials to requesting a sample.
I redesigned the entire Fugenstone website and brand, rethinking how its surfaces are presented and integrating useful services for people who design, choose and buy.
FULL PROJECT
Website, brand and digital services
SECTOR
Stone surfaces
FOCUS
Product catalogue, samples, content and customer support
THE PROJECT
A seamless journey from discovery to connection
The project brought together a complete website redesign and a renewed brand identity. I also integrated a system for ordering material samples, newsletter sign-up, a blog about trends and news related to Fugenstone’s materials, and a chatbot to support visitors.
THE WEBSITE AFTER THE REDESIGN
A renewed digital experience
The new homepage brings collections, materials and inspiration together, guiding visitors towards the brand’s services. The screenshot shows the experience as a whole: from the presentation of surfaces to editorial content, sample requests and newsletter sign-up.
Fugenstone’s homepage after the redesign: collections, inspiration, materials and ways to connect with the brand.
WHERE IT STARTED
A homepage with many layers to bring together
Before the redesign, the homepage presented the company and its surfaces through a more straightforward structure. The archive makes it possible to compare the previous version directly.
The “Previous version · 2012 archive” button at the top links to the archived website.
THE REDESIGN APPROACH
Explore, compare, discover
The new experience showcases the catalogue and guides visitors through inspiration, further reading and useful services: requesting a sample, keeping up with updates or getting support.
01 / EXPLORE
A renewed brand identity
I refreshed the brand and logo, creating a more coherent digital presence that reflects Fugenstone’s materials and positioning.
02 / COMPARE
Samples and newsletter
A sample-ordering system helps customers assess materials up close. The newsletter keeps them in touch with news and updates.
03 / DISCOVER
Blog and chatbot
The blog covers trends and news about the materials Fugenstone sells, while the chatbot offers support as visitors browse the site.
A WEB DESIGN PROJECT
Bringing identity, content and services together
A wide-ranging project connecting the brand’s image, material discovery and digital tools designed to support customers.
