{"id":1548,"date":"2026-10-08T17:10:25","date_gmt":"2026-10-08T17:10:25","guid":{"rendered":"https:\/\/marcodicesare.com\/?page_id=1548"},"modified":"2026-10-08T20:30:21","modified_gmt":"2026-10-08T20:30:21","slug":"fugenstone","status":"publish","type":"page","link":"https:\/\/marcodicesare.com\/en\/fugenstone\/","title":{"rendered":"Fugenstone"},"content":{"rendered":"
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WEB DESIGN \u00b7 RESTYLING<\/p>\n\t\t\t\t\t

A fresh perspective on a world of materials<\/h2>\n\t\t\t\t\t

A digital redesign, a renewed identity and tools that guide customers from discovering materials to requesting a sample.<\/p>\n\t\t\t\t\t

I redesigned the entire Fugenstone website and brand, rethinking how its surfaces are presented and integrating useful services for people who design, choose and buy.<\/p>\n\t\t

\n \t\t\t\n\tCurrent website\n<\/a>\n\t\t\t\t\t\n\tPrevious version \u00b7 2012 archive\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n
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FULL PROJECT<\/p>\n\t\t\t\t\t

Website, brand and digital services<\/p>\n\t\t\n<\/div>\n

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SECTOR<\/p>\n\t\t\t\t\t

Stone surfaces<\/p>\n\t\t\n<\/div>\n

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FOCUS<\/p>\n\t\t\t\t\t

Product catalogue, samples, content and customer support<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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THE PROJECT<\/p>\n\t\t\t\t\t

A seamless journey from discovery to connection<\/h2>\n\t\t\n<\/div>\n\t\t\t

The project brought together a complete website redesign and a renewed brand identity. I also integrated a system for ordering material samples, newsletter sign-up, a blog about trends and news related to Fugenstone\u2019s materials, and a chatbot to support visitors.<\/p>\n\t\t\n<\/div>\n\t\t\t\"\"\/\t\t

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THE WEBSITE AFTER THE REDESIGN<\/p>\n\t\t\t\t\t

A renewed digital experience<\/h2>\n\t\t\t\t\t

The new homepage brings collections, materials and inspiration together, guiding visitors towards the brand\u2019s services. The screenshot shows the experience as a whole: from the presentation of surfaces to editorial content, sample requests and newsletter sign-up.<\/p>\n\t\t\t\t\t\"Fugenstone_new_website\"\/\t<\/a>\t\t\t\t\t

Fugenstone\u2019s homepage after the redesign: collections, inspiration, materials and ways to connect with the brand.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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WHERE IT STARTED<\/p>\n\t\t\t\t\t

A homepage with many layers to bring together<\/h2>\n\t\t\t\t\t

Before the redesign, the homepage presented the company and its surfaces through a more straightforward structure. The archive makes it possible to compare the previous version directly.<\/p>\n\t\t\t\t\t

The \u201cPrevious version \u00b7 2012 archive\u201d button at the top links to the archived website.<\/p>\n\t\t\t\t\t