CASE STUDY · UX REVIEW
Art, pathways and workshops: a digital presence to explore.
A UX review of Luisa Diaz Chamorro’s portfolio and activities, from discovering the artist to exploring her work and watercolour retreats.
The site presents figurative painter Luisa Diaz Chamorro through her biography, gallery and learning opportunities. This review highlights its strengths and the steps that could make it easier to explore artworks, events and contact details.
FULL PROJECT
Portfolio of a figurative artist
CONTENT
Artworks, biography and art retreats
UX GOAL
Find your way, explore, get in touch
THE PROJECT
An experience bringing art and learning together
Luisa Diaz Chamorro’s digital presence brings together an artistic portfolio, personal story and teaching activities. The homepage introduces the artist and highlights events and workshops, while the gallery, biography and contact pages complete a journey for different audiences.
A PORTFOLIO OF ART AND ACTIVITIES
Giving artworks and learning opportunities room to shine
The gallery groups paintings by theme, while event pages describe retreats and courses with dates, duration, language and practical information. The site’s strength is its connection between artistic expression and in-person learning experiences.
The gallery features landscapes, nature and portraits; filters make it easier to narrow the selection.
WHERE IT STARTED
Many reasons to explore, but few clear paths
The homepage presents the artist, her work and a list of events with detailed descriptions. The biography, gallery and retreats are accessible from the menu, but the amount of content at the top can make it harder to choose the right path.
Observations are based on navigating the homepage, gallery, contact page and one event page.
View the events pageTHE UX DIRECTION
Find your way, choose a path, explore further
The UX review identifies three main goals: getting to know the artist, exploring her work and finding a learning experience. Making these paths visible from the start would help visitors move from inspiration to action more quickly.
01 / EXPLORE
A more focused introduction
The personal introduction is a good starting point. A clearer distinction between biography, portfolio and events would help every visitor understand where to go next.
02 / EXPLORE
A clear, searchable gallery
The “Landscape and Nature” and “Portraits” filters make a large collection easier to browse. Consistent titles, key artwork details and a clear route to availability or commissions can support decision-making.
03 / TAKE PART
Events with practical details
Retreat pages include dates, duration, language, programme and contact details. A concise, consistent summary at the top would make it easier to compare the offers and find out how to enquire.
THE DESIGN PROCESS
From inspiration to the next step
On entering the site, visitors meet a figurative painter and a visual world of people, landscapes and places. The homepage introduces this sensibility, but it also presents many events; visitors must quickly decide whether to learn about the artist, browse the paintings or join a course.
The menu provides an understandable basic structure—Bio, Gallery, Watercolour Painting Holidays and Contact—and internal links make these paths accessible. I would make the three main choices more prominent on the first screen, with clear labels and direct actions.
The gallery is the site’s strongest space for visual exploration. A short introduction could explain recurring themes, while landscape and portrait filters help narrow the collection. Clear artwork titles and essential details about medium, size and availability could support anyone considering a purchase or commission.
The retreat pages describe a tangible experience: the Turin retreat lists dates, language, 20-hour duration, schedule and programme. Bringing these details together at the top—with availability, price and booking steps when confirmed—would make the offers easier to compare.
Visitors can get in touch by email, WhatsApp or phone; offering direct channels is a strength. On the Contact page, however, the newsletter sign-up comes before the main content and form labels switch between Italian and English. Showing contact options first and localising every field consistently would make the journey clearer.
The homepage lists many events in sequence, some with long descriptions and mixed languages. Grouping them by date or destination and highlighting bookable events would make scanning easier. It would also help to clearly distinguish upcoming and past dates and show current availability.
The UX priority is to help every visitor choose a path in seconds: get to know Luisa, explore her work, or find a retreat and enquire. The content is already there; a more consistent hierarchy can make it easier to reach.
A UX REVIEW PROJECT
A portfolio made to be explored
The proposed approach highlights the artist’s voice and clarifies the paths between the gallery, biography and learning activities.